The Fitness Industry Is Making You Fat and Weak. Let Me Prove It to You.
Hi, I’m Greg Faxon. I created Enough Fitness with one simple mission: to help busy guys feel good naked.
I’ll talk more about our approach in a moment. For now, let’s talk about how the fitness industry operates.
Here’s their playbook…
Step 1: Trigger your insecurity
Magazines show you photoshopped pictures of unattainable bodies. Headlines talk about ripped abs, big arms, and weight loss. Your personal trainer gets you on the scale before every workout and tries to motivate you with “tough love."
Is self-loathing a good strategy? Not really.
Research shows that when people feel shame about their body, they are actually LESS likely to engage in physical activity.
Step 2: Reinforce your desire for rapid change
The fitness industry encourages you to change your entire life today. Restrictive diets, juice cleanses, and high intensity workouts seem like a magic bullet. Same thing with supplements.
None of it changes your behavior in the long term. The small percentage of people who reach their goals eventually revert back to old habits and end up right back where they started because they never address their relationship with food and exercise.
Step 3: Profit from your failure
The perfect customer for a gym is someone who signs up January 1st and then doesn’t show up the rest of the year. The more people who show up, the more they have to pay for space and maintenance. If everyone showed up, they’d go out of business.
On the other side of the spectrum, personal trainers are incentivized to create dependence because they only get paid when you sign up for a session. The trainer holds the secrets and you keep paying them in order to stay accountable. I’m always blown away when I talk to someone who’s been seeing a trainer for 6 months and still doesn’t know what to do in the gym.
If the supplement doesn’t work, you buy a different one. If going to spin class once a week doesn't work, you start going twice a week. The less it works, the more money they make.
And anytime you think about giving up completely, you go back to Step 1 and feel bad about yourself.
At Enough Fitness, we do things a little bit differently.
Here’s our approach…
Step 1: We remind you that you’re already enough
Step 2: We help you build small, sustainable habits over time
Step 3: You go off and live your life (but this time you stay fit)
If that sounds like a better approach for you, we’d love to chat.
Apply for a strategy session by clicking the button below. We’ll schedule a time to create a game plan and discuss whether coaching might be a good fit for your needs.